What successful strategies are/should be used to market the iphone at this stage of its plc?10/2/2023 ![]() An important source of new product ideas is customers. ![]() New product ideas come from a variety of sources. Few ideas generated at this stage are good enough to be commercially successful. The focus in this first stage is on searching for new product ideas. Commercialization (Market Introduction) 7 stages of new product development process 1.
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